Why We Decided to Rebrand: A Look Behind the Scenes

We are excited to announce that our business has undergone a significant rebranding process. As our company has evolved over the years, we felt it was time to refresh our brand image and better reflect the values and goals of our organization.

We believe that our new branding better aligns with our vision for the future and showcases our commitment to innovation and growth. With this rebranding, we are better positioned to connect with our customers and partners, while also attracting new audiences who share our values.

Why the new image?

We wanted a modern and refreshed look that will inspire both our team and our stakeholders.

Choosing the colours for our new logo was an important decision because we wanted to be aligned with our brand value and messaging.

We wanted to project an image of creativity, high-end quality, and innovation, so we used purple to help us convey this message. Furthermore, we are big advocates of women in the highways industry and equality and diversity. The connection between the colour purple and feminism is rooted in the idea of challenging and subverting traditional gender roles and norms, and promoting equality and dignity for all people, regardless of their gender or other identities.

The colour green helps us to illustrate our values when it comes to environmental responsibility, sustainability, and growth. Green also suggests health and wellness, and these are dear matters for the people in our team.

The symbol of our new logo is the connection between the road drainage which is our passion and the environmental and innovative approach that we undertake for ourselves, for our stakeholders and for the communities.

Our new branding incorporates a modern design that reflects our forward-thinking approach, as well as a more streamlined message that better communicates our unique value proposition. We are confident that our rebranding efforts will strengthen our brand identity and help us achieve even greater success in the years ahead.

Thank you for your ongoing support, and we look forward to sharing more updates with you as we continue to grow and evolve.

#define #dedicate #cultivate

Best regards,

DDC